The purpose and importance of marketing keywords was relatively simple until recently: Keywords were tags that Google and the other search engines used for figuring out when to show a piece of content, be it a web page or an ad. If you wanted Google to know that your latest blog post was all about women’s shoes in New York, you peppered your content with those keywords. You also might throw in related keywords for good measure.
That was before keywords became a blunt instrument. Marketers got really competitive with keywords, and some unscrupulous actors gamed the system by peppering content with keywords as a way to get better search rankings. So Google did what Google does: It changed the rules of the game in the name of delivering better content to the people searching for answers.
SEO keywords are single words or short phrases that represent the search queries that people use in a search engine. Website owners or marketers select keywords and use them to guide content creation and optimize their webpages as part of their SEO strategy.
When you align your content creation and optimization with the words, topics, products and services your target audience is looking for, you have a better chance of showing up in the search results.
One reason keyword optimization is important is that it helps communicate to the search engines what a webpage is about. And that can improve the chances that a search engine will find a webpage relevant for a particular query.
It’s important to note that Google uses many signals to determine if a page is relevant for a query, not just keywords.
Long-tail keywords string together three or more words to create a more specific keyword phrase. Searchers perform long-tail queries in the following situations:
In a nutshell, long-tail keywords allow you to target very specific queries during every step of the searcher’s journey.
When you’re creating content for the web:
Keywords help website owners with the following:
All of these matter for SEO. To elaborate, keyword research helps you understand how your target market describes your products or services. It also shows you how people ask for more information on your topics when using a search engine.
Armed with these words and phrases, you can come up with ideas for new content. You can also optimize your webpages to match a searcher’s intent and answer a searcher’s questions.
Keyword research and optimization can improve your chances of showing up on Page 1 of the search results. In fact, data shows that most title tags on Google’s first page contained keywords that were an exact or partial match of that search query.
Aside from rankings, keyword research has other benefits that can help you better serve your consumer.
For instance, say you’re a bread company researching the keyword phrase “organic bread.” During your research, you find that there is a high search volume for the term “organic bread flour.” Could this be a new product opportunity?
How do you do keyword research?
There’s a lot to keyword research, but here is the process in four basic steps:
But what most don’t know is how to make a winning Amazon SEO strategy and crack the Amazon A9 algorithm. There are a lot of misconceptions out there about Amazon SEO and how it works. In the following article, we will break down everything you need to know to rank in Amazon, diving into their algorithm and explaining what Amazon SEO really is. Stay tuned!